CX Week 2020 - Use Inclusive Language

Day 2 - How to Engage With A Dissatisfied Customer: "Use Inclusive Language."

Using words like, “We, Us, Our,” allows the disenchanted customer to feel that they are part of the process and that the entire organization is doing their best to find tangible solutions.

“WE are in this TOGETHER, WE are going to find a solution for you”.